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Coffee Time

Edward Skira

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Someone's having a hard time keeping up.


http://www.marketingmag.ca/daily/20080228/topstory.html
Country Style lures those let down by Tim Hortons

Country Style is keeping tabs on the competition with its latest promotion.

Customers disappointed with rolling up the rim at Tim Hortons, only to find “Sorry Try Again,†can exchange the losing tab for a free medium cup of coffee at any Country Style location across Ontario from March 3 to 9.

“We’ve got a great cup of coffee, so we would love to have Tim’s people give it a try,†said president and chief financial officer, Rick Martens. “Our goal is to bring in Tim’s customers that wouldn’t normally try us. People get ‘sorry try again’ [with Roll Up the Rim]; now you can do something with it, you can come over to our shop.â€

The promotion will be supported by print, radio, viral and in-store initiatives.



The viral campaign will consist of a Facebook page and an online “Sorry Try Again†game that will be sent to customers in the Country Style database.

Though the promotion only runs for a week, Martens said Country Style locations would continue to honour any coffee tabs presented after March 9.

This promotion is an extension of the Country Style “Turn Up a Winner†contest that rolled out last month and has rewarded almost six million prizes. Unlike the Tim Hortons initiative, every cup at Country Style is a winner. Advertising for the Country Style promotion was handled in-house while Toronto-based Rennick Marketing Solutions executed the PR effort.

Tim Hortons launched its annual Roll Up The Rim to Win contest Monday. This year’s initiative includes a special Roll Up promotion on the NATO military base in Kandahar, Afghanistan. Military personnel can roll up the rim of a special camouflaged contest cup for prizes redeemable on the base.

–Kristin Laird
 

Admiral Beez

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Last October two friends and I were stuck at a Country Style in IIRC Lindsay, since it was pouring rain, and my 1970 Triumph, one friend's classic 1960's Triton (that's a Triumph engine in a Norton featherbed frame) and the other's early 1970's BMW boxer were not blessed with the best electrics nor lighting for downpour riding.

So, as we sat there for an hour, I thought to myself, you know, Country Style isn't all that bad. It was as clean as a Tims, was sufficient expensive to be free of mullet-haired riff-raff and trailer-park-boy types, took debit cards, actually had a clean and unlike Tim's, large toilet facilities (important when you're wearing helmet, leather jacket, leather pants, gloves and big boots, and need somewhere to put at least the essentials while you're doing your business), and let us loiter for an hour while nursing our coffees, and yes, eclairs.
 

rpgr

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I guess we are in agreement then that the eclair (and it's brother, the creampuff) is the king of donuts then?

We should make a petition for Tim's to bring back their eclair then!
 

Admiral Beez

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I guess we are in agreement then that the eclair (and it's brother, the creampuff) is the king of donuts then?

We should make a petition for Tim's to bring back their eclair then!
N'ah, I'm a blueberry fritter man myself. I used to love the dutchies, until them made them smaller and with far fewer raisins a few years back.

Interestingly, at the Tims in Holton, Maine on the NB border, they don't sell dutchies, as I found out during a stop there on my way to Bangor from Fredericton. The manager said that Tim's dutchies container Turkish raisins, and the US raisin lobby has banned Turkish raisins from the USA.
 

ShonTron

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Blame these guys for the American dutchie shortage.



The Americans have been nothing else but two-faced hypocrites when it comes to "free trade". The agricultural sector being a prime example.
 

Urban Shocker

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Indeed, Sean. And I understand that Tiger Beat Candidate apparently dislikes free trade even more than the Former First Lady does, so life could get even tougher. Soon we'll be reduced to picking them from rum raisin ice cream.
 

Admiral Beez

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Incredible! No raisins from Turkey = no raisin dutchies to snack on. The benefits of not-so-free trade.
There is no free trade agreement between Turkey and the USA, thus if the USA specifically bans Turkish raisins, and you're trying to export a product into the USA that contains Turkish raisins, well, you're SOL, even if the final product was assembled or made in Canada.
 

ShonTron

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^ These guys have a hit CD? I'd better rush out and buy it. I wouldn't want to be thought of as a cultural ignoramus by not having heard it.
You ain't missing much. Think of the Chipmunks doing R&B with 5 times the commercialism. They were the product of the California grape-growing industry, probably the ones responsible for blocking Turkish raisins.
 

JasonParis

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Not again!

In other nabe news, that Cafe on Britain Street recently closed down.

Anyone ever notice the "Pasta Bar" at the Coffee Time at Queen & Dovercourt? Pasta at Coffee Time? I don't think I could get it down if I tried.
 

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