mdrejhon
Senior Member
The new logo has been around for more than a month -- they've been using the new Union logo in some signage in the new market plaza.Have you guys seen this website? Someone posted it to Union's wiki article today.
http://www.torontounion.ca/
Personally, I like the logo (I was mixed but I have since warmed up to it over the weeks) -- maybe a tad early to use it -- it's apt for Union circa 2024 with all the multimodal commute options arriving in that general region (GO diesels, GO/SmartTrack EMUs, UPX, TTC, VIA, 509, buses, bikeshare, and much later eventually HSR).
The new logo is currently discreet in the new Union plaza market for a full month already -- if you have not noticed the new logo a month ago, then see -- they're not blatantly advertising the new logo like UPX is. Thankfully over there, they kept it respectably monochrome, like the 1920s-era they kept the Market tents/storefronts/barrels look. The circus colors would have looked out of place in the Market.
The main Union website, admittedly, is a tad hipster. Whee. The website is the only place where I don't currently like the new logo as much. The low-density layout is obviously designed to be viewed on a mobile browser and tablet (ugh -- I prefer old-fashioned high density screen layouts, even on my iPad). Okay, but tweak it over time to better to suit everyone it as time passes. In all other places other than the website, I like the new Union logo.
It's the first time they've published the logo as part of the new Union Station website.
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