The new Eaton Centre OVO store
The store opened over the weekend in a prominent space at CF Toronto Eaton Centre, the busiest shopping centre in North America.www.retail-insider.com
I give it a year or two before the store moves out. The OVO brand is only a thing as long as Drake is. Once he starts becoming passe the store will move on.
It is stores like this however that make me want to stay away from the Eaton Centre. It is less about the stores and more about the tourist attraction now. If I want something from an actual store I will go to Amazon or somewhere else.