News   Aug 03, 2021
 126     0 
News   Jul 30, 2021
 6.5K     9 
News   Jul 30, 2021
 283     0 

The seemingly terminal decline of Tim Hortons

AlvinofDiaspar

Moderator
Member Bio
Joined
Apr 22, 2007
Messages
30,313
Reaction score
21,495
Location
Toronto
It's just the next step in progression (digression?). They've been understaffing the counter for years in favour of the drive-thru.

It's pretty much a rule that any fast food outlet with a drive-thru will prioritize it over walk-in customers - this is not restricted to Tim's at all.

AoD
 

gabe

Senior Member
Member Bio
Joined
Feb 1, 2013
Messages
3,814
Reaction score
956
It's pretty much a rule that any fast food outlet with a drive-thru will prioritize it over walk-in customers - this is not restricted to Tim's at all.

AoD

That's true unfortunately. I love McDonald's coffee, but for walk in service, it can be painfully slow. A couple of times i had to flag down an employee to pour me a cup of black coffee. They should make a self serve McCafe coffee station. i could be in and out in less than a minute.
 

AlbertC

Superstar
Member Bio
Joined
Apr 24, 2007
Messages
14,639
Reaction score
29,590
Location
Davenport

'It's a long time coming': Tim Hortons' roll up the rim contest goes digital


February 16, 2021

One of Canada’s most recognized marketing campaigns is going fully digital as Tim Hortons swaps out printed messages under rolled up coffee rims for scanning a loyalty card or app.

The chain’s annual spring prize contest is now simply Roll up to Win – rather than Roll Up The Rim To Win – eliminating the fiddly work of rolling up a coffee cup rim with your hands or teeth to reveal a message like “win doughnut.”

Customers will now scan the Tim Hortons app on their smartphone at the time of purchase to earn a "roll" that could reveal a prize like “free doughnut,” or scan a loyalty card and later log into the contest’s website to see the rolls and prizes they've earned.

“This is such an iconic game,” said Hope Bagozzi, Tim Hortons chief marketing officer in an interview. “Even though it's changing, we think it's evolving to be even stronger and we hope guests will love it in its new iteration.”

Tim Hortons has added new menu items to the campaign, with cold beverages and breakfast sandwiches now eligible for prizes in addition to hot drinks.

The usual prize pool of free coffees, doughnuts, electronics and vehicles has also been expanded to include subscriptions to streaming services and reusable mugs – part of the company’s efforts to increase the sustainability of the contest.

Indeed, the new digital contest addresses past criticism that even customers with reusable mugs had to take a paper cup in order to play.

Meanwhile, Tim Hortons has retired the dreaded “please play again” message. Instead, the company said every roll is a winner, including reward points that can be collected and redeemed for almost anything you can buy at the fast-food restaurant.

 

Richard White

Senior Member
Member Bio
Joined
Dec 7, 2015
Messages
4,189
Reaction score
2,485
Location
Scarborough, Ontario

'It's a long time coming': Tim Hortons' roll up the rim contest goes digital


February 16, 2021




I find the Tims app to be clunky and not quite user friendly. I doubt many people will use it to roll up the rim.

My feeling is that people will not remember to open the app or scan their card to activate a troll.
 

Northern Light

Superstar
Member Bio
Joined
May 20, 2007
Messages
13,571
Reaction score
24,540
Location
Toronto/EY
So.......

In the course of my walk yesterday, I walked past (not into) a Tim's...........

But I observed a poster/ad facing out that caught my attention.

"Hot! Hot! Hot!" it reads..........."We serve Hot Doughnuts".......

This just put an amused expression on my face............

They didn't say (and likely didn't mean) freshly baked............

And I'm thinking............

That's the problem............you didn't realize 'nuking' them doesn't count......

****

I assume this is part of a new promotion.........
 

Richard White

Senior Member
Member Bio
Joined
Dec 7, 2015
Messages
4,189
Reaction score
2,485
Location
Scarborough, Ontario
So.......

In the course of my walk yesterday, I walked past (not into) a Tim's...........

But I observed a poster/ad facing out that caught my attention.

"Hot! Hot! Hot!" it reads..........."We serve Hot Doughnuts".......

This just put an amused expression on my face............

They didn't say (and likely didn't mean) freshly baked............

And I'm thinking............

That's the problem............you didn't realize 'nuking' them doesn't count......

****

I assume this is part of a new promotion.........

Egads! Nuking a donut?!


 

AlvinofDiaspar

Moderator
Member Bio
Joined
Apr 22, 2007
Messages
30,313
Reaction score
21,495
Location
Toronto
So.......

In the course of my walk yesterday, I walked past (not into) a Tim's...........

But I observed a poster/ad facing out that caught my attention.

"Hot! Hot! Hot!" it reads..........."We serve Hot Doughnuts".......

This just put an amused expression on my face............

They didn't say (and likely didn't mean) freshly baked............

And I'm thinking............

That's the problem............you didn't realize 'nuking' them doesn't count......

****

I assume this is part of a new promotion.........

I thought they were back to basics. Clearly not!

AoD
 

Videodrome

Senior Member
Member Bio
Joined
Jul 13, 2014
Messages
7,363
Reaction score
2,276
Location
Scarborough Centre
I actually like the digital ROTR format over a germy paper cup reveal. I won two of those reusable cups and 20 bucks off some Skullcandy wireless earbuds!
 

afransen

Senior Member
Member Bio
Joined
Apr 22, 2007
Messages
4,788
Reaction score
3,637
So.......

In the course of my walk yesterday, I walked past (not into) a Tim's...........

But I observed a poster/ad facing out that caught my attention.

"Hot! Hot! Hot!" it reads..........."We serve Hot Doughnuts".......

This just put an amused expression on my face............

They didn't say (and likely didn't mean) freshly baked............

And I'm thinking............

That's the problem............you didn't realize 'nuking' them doesn't count......

****

I assume this is part of a new promotion.........
Weird, there seems to be zero promotion regarding this on the internet.
 

AlbertC

Superstar
Member Bio
Joined
Apr 24, 2007
Messages
14,639
Reaction score
29,590
Location
Davenport

Top