What's truly curious about that is the *inference* (by colour and layout) that this is a provincial highway sign (technically, it is, as is the offence). That streetcar icon at top looks remarkably like 'The Crown'.
Somehow I see this as ratcheting up the intention to a realization that the present signs just aren't working well enough. I was just at University, Bay and King two hours back. Cars were drifting straight through the signs.
One guy got it, after going through them, pulled a U on King back through University, then did a U on the east side across King, almost taking out pedestrians legally crossing University as he turned right up University...into the wrong lane.
Typical city bureaucrats: signage isn't working. MOOOOAR SIGNAGE!!