According to BlogTO, starting Dec 1 until Feb 9, GO Bus/Train Riders anywhere on the system can get an unlimited train travel pass for Sundays, for $10.
It then goes on to explain how they're orchestrating this through a nonsensical system in which they mail you a pass etc etc.
There's an interesting marketing/awareness play here to drive up off-peak use.
Great.
But why not just simplify; for the Sundays in question program Presto to either cap what it takes off a car on that day at $10 for GO-related taps; or slash prices across the system by 50% on Sundays for the dates in question.
This business of having to fill out an application and wait on something being mailed to you seems like needless complexity that will drive down uptake.
The article:
Getting around the GTA for all your Sunday activities is about to get a whole lot cheaper, because starting this weekend you can buy $10 unlimited GO…
www.blogto.com
The actual explainer from GO
Travelling on a weekend? Buy your $10 One-Day Weekend travel pass or a $15 Full Weekend travel pass online. You can take unlimited trips on Saturdays, Sundays and Holidays!
www.gotransit.com