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GO Transit: Service thread (including extensions)

According to BlogTO, starting Dec 1 until Feb 9, GO Bus/Train Riders anywhere on the system can get an unlimited train travel pass for Sundays, for $10.

It then goes on to explain how they're orchestrating this through a nonsensical system in which they mail you a pass etc etc.

There's an interesting marketing/awareness play here to drive up off-peak use.

Great.

But why not just simplify; for the Sundays in question program Presto to either cap what it takes off a car on that day at $10 for GO-related taps; or slash prices across the system by 50% on Sundays for the dates in question.

This business of having to fill out an application and wait on something being sent to you seems like needless complexity that will drive down uptake.

The article:


The actual explainer from GO

 
Last edited:
According to BlogTO, starting Dec 1 until Feb 9, GO Bus/Train Riders anywhere on the system can get an unlimited train travel pass for Sundays, for $10.

It then goes on to explain how they're orchestrating this through a nonsensical system in which they mail you a pass etc etc.

There's an interesting marketing/awareness play here to drive up off-peak use.

Great.

But why not just simplify; for the Sundays in question program Presto to either cap what it takes off a car on that day at $10 for GO-related taps; or slash prices across the system by 50% on Sundays for the dates in question.

This business of having to fill out an application and wait on something being mailed to you seems like needless complexity that will drive down uptake.

The article:


The actual explainer from GO

It's an instant email ticket...nothing is being done though snail mail, so there's no waiting involved.
 
^so it is only limited to the destination of choice, not unlimited travel across the whole system like the TTC day pass?
 

Seems to be entire network. My train geek friend and I are gonna have a Funday or two!
My understanding is that the pass only applies to a specific origin and destination which you provide when you buy the pass. In other words, you can't use the same pass to travel from Toronto to Markham plus a side trip to Niagara falls.
 
My understanding is that the pass only applies to a specific origin and destination which you provide when you buy the pass. In other words, you can't use the same pass to travel from Toronto to Markham plus a side trip to Niagara falls.

That sucks.
The foamer in me would want to ride the entire network on a given Sunday.
 

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