Skeezix
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The outreach isn't to them - but to the mushy middle that has limited attention span and tolerance, fair or otherwise of too much "isms" on the airwave. What gets the message across better - saying we will not tolerate discrimination against Muslims, or we will not tolerate Islamophobia? The former is far more direct, easy to understand and clearly identifies the target - it should be the goal of any public communication. This really isn't an academic debate.
AoD
They are both direct, easy to understand and clearly identify the target. People are feigning confusion and concern only because Muslims are involved.
We don't need to do this for Jews (nobody worries about the "ism" in anti-Semitism), we don't need to do it for other racialized communities (nobody worries about the "ism" in anti-racism), and we don't need to do for the LGBT community (nobody beyond the so-con fringe suggests that we can't use the word homophobia because the word in itself suggests that we ban all religious teachings on the subject). I find it hard to believe I am actually having a discussion with someone about how we have to spell out what we mean carefully when it comes to Muslims, in a way we don't do for any other group, so as to ensure no one thinks that about anti-discrimination efforts are too broad and to avoid offending those with "limited attention span and tolerance".
People have latched onto a trumped-up reason to oppose this motion, while the usual cast of characters are trying to raise hysteria through falsehoods (sharia law! limits on free speech!). This is nothing more than that. It has nothing to do with outreach or messaging, and pretending it does just feeds the hysteria.