Toronto Rêve | ?m | 14s | Tridel | Wallman Architects

Smaller Suites Popular on Front St. W.

from today's Star....90% percent sold out in 1 day....

Smaller suites prove popular on Front St. W.
November 14, 2009

Tracy Hanes

TORONTO STAR


A new condo offering small, affordable suites in the west downtown core has been a resounding hit with buyers, who snapped up 90 per cent of the units on the first day of sales for Tridel's Rêve.

Sales for the midrise project, at 560 Front St. W., just west of Portland in the popular King St. W. neighbourhood, opened Oct. 24 and 276 of 315 units sold that day.

"It was a very successful opening," says Jim Ritchie, senior vice-president of sales and marketing for Tridel.

"We saw an opportunity in the marketplace that hadn't been available, and that was for smaller suites priced under $300,000."

Ritchie says his company was confident the project would open to strong sales, based on expressions of interest through the Internet and from the number of inquiries Tridel received about the project. A long line of potential buyers showed up hours before the 10 a.m. opening at Tridel's corporate head office at Dufferin and Finch. The Rêve site isn't suited to building a sales office on, says Ritchie.

The most popular suites were 540-square-foot, one bedroom units priced from $250,000 to $260,000 and 645-square-foot models with one bedroom and den, priced from $310,000 to $320,000. Other unit sizes, from studios to three bedrooms, are available.

As well as affordability, Rêve's prime location was a draw.

"It's a pretty neat area but we didn't want to compete with the other pricey, trendy condos in the neighbourhood. This was a niche we recognized," says Ritchie.

The west downtown core includes the fashion and entertainment districts and boasts trendy restaurants and cafes, dance clubs, boutique shops and industrial warehouses converted into lofts and offices.

Most buyers at Rêve are young, first-time purchasers. Ritchie says amenities were determined with them in mind and include a stylish party room and state-of-the-art fitness and wellness centre with yoga area, change rooms and sauna. The building also includes a meeting room, lounge, theatre and rooftop terrace.

Award-winning interior designer Alex Chapman and senior member of his design group, Kelly Cray, designed the common areas to strike a balance between classic elegance and modern sophistication.

Wallman Architects and Burka Architects Inc. designed Rêve, which will be a building with modern design, staggered balconies and coloured metal panels.

The suites include energy efficient low-E windows which are extra tall, plank laminate flooring in kitchen and living areas, seven-inch baseboards, cultured marble countertops with integrated sinks and soaker tubs in the bathrooms, plus stacked washer and dryer, low-flow faucets and showerheads.

Kitchens include four stainless steel appliances, including a range with Ceran (glass ceramic) top, quartz or granite countertops, ceramic tile backsplashes, extra-tall cabinets and pullout vegetable sprayer.

Ritchie says construction will start in the spring, with occupancies about 18 months later.

Some suites are still available for sale; potential buyers should visit the Tridel Store at 2 Carlton St.

Hours are Monday to Thursday, 11 a.m. to 7 p.m. Friday, weekends & holidays, from 12 p.m. to 6 p.m. Visit www.560front.com for more information.


Toronto Star
 
Nice to see this project progressing so quickly.
 
speaking with Tridel's sales staff, they advised that construction is planned to RE-commence in Spring 2010
 
Nice to see a major developer in the hood. Maybe they'll stake out more sites or others will join.
 
First day of spring is upon us.

Does anyone know if they bumped up their sales from the 90% achieved on the first day?

Recent pic

4450230541_7eb8531ff6_b.jpg
 
Rêveing up?

I noticed they were delivering tower crane parts when I walked by the north end of the site earlier this evening. They had also cut down the sign/fence from its perch on top of the concrete blocks along front street.
 
About frigging time - you'd think a project that virtually sold out on the first day of sales 5 months ago and already had the underground parking levels constructed would have started up much sooner than it has.
 
About frigging time - you'd think a project that virtually sold out on the first day of sales 5 months ago and already had the underground parking levels constructed would have started up much sooner than it has.

Towered - I agree with you completely. When the sales launch took place, I am sure that Wallman-Burk and their sub-consultants (structural, electrical mechanical engineers, and all the other specialties) had teams of people idle, just waiting on the word to start preparation of the detailed construction and permit application drawings and specifications. The process to to prepare, review, revise, present the detailed plans to Tridel for approval, revise again, obtain final approvals from the client, post to the trades for quotation, and submit to the city for permits would hardly take any time at all. And the city would review the plans immediately, having staff available, with no other work underway, and not have any questions for clarification, or require any changes to be made - the construction permits would be issued forthwith. Preparation of the bid packages for the trades, based on the detailed plans would take minimal time, and the contractors having worked with Tridel many times, would take a quick look at the requirements, and submit a bid, knowing that if they missed anything, Tridel would be more than happy to make them whole. And of course, the contractors had all their resources sitting waiting for Tridel to open, spreadsheet the bids, establish low price that meets bid requirements award, and contract the job. It is completely amazing to me too that it took five entire months from the launch of sales to start of construction.

AHK
 

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