Which is weird because for so many years (decades?) their location across from the Eaton Centre was the only one in the city.
Nothing particularly weird about it.
They got bought by Restaurant Brands International; (aka Tim's and Burger King).
They have the capital to push expansion.
They also have market room because KFC has been backsliding for years.
They were an inconsequential chain in Canada, when a GTA frachchisor made a play by having them adopt halal meat.
That provided a modest, but material boost to the chain's fortunes here.
But then RBI annexed them.
The combination of relatively smart direct management at Popeyes, with vast sums of capital, in the form of RBI.
I'm not particularly amazed at Popeyes product offer, but I'm not a fast food person.
Their spicy fried chicken is decent'ish; and their new over-hyped sandwich is likewise good (but not great); but the combination of going after spaces KFC didn't
(the spicy segment; slightly better sides etc.) while putting capital and real estate savvy to work.........
****
Not so different a story over at A & W; which again, makes a pretty lackluster product overall.
But they found a clear niche, targeting customers concerned about animal welfare, and sustainability, they've marketed the hell out of it, with a pretty brilliant ad campaign too.
They also showed real estate savvy, and took on small spaces that bigger chains, typically fixated on large amounts of seating, ignored.
Now, if only their food tasted good............