Rogers caves to complaints, unveils new 3G data rates
MATT HARTLEY
Wednesday, July 09, 2008
Bowing to public pressure, Rogers Wireless Inc. has opted to slash its data fees as the launch of the iPhone draws near.
Customers who purchase an iPhone and sign up for a three-year contract any time between July 11 – when the device goes on sale – and the end of August will be eligible for a $30-per-month data plan giving them access to 6-Gigabytes of data. Rogers previously had charged $100 for a 6-GB plan.
Rogers also announced that it would hold special launch day events to welcome the iPhone to Canada on Friday. Six Rogers Plus locations and one Fido store will open at 8 a.m. on Friday with special promotions and free breakfast.
A Rogers spokeswoman said the decision to offer the new plan was based on “customer feedback.â€
The special plan is available not just to iPhone customers, but any Rogers customer with a 3G next-generation smart phone.
“We listened to our customers, everybody from those who are very tech savvy to those who just knew they wanted this device and were really enthusiastic and didn't know how they were going to use the data but knew it was a data device,†Rogers spokeswoman Liz Hamilton said.
“So this will give them a great opportunity.â€
According to Rogers' calculations, with 6 GB of data users will be able to visit 35,952 Web pages, or send and receive 157,286 e-mails or watch 6,292 minutes of YouTube videos in a month.
Rogers has faced intensifying criticism for its iPhone pricing plans over the past few weeks. More than 50,000 potential customers have signed an online petition at ruinediphone.com protesting Rogers voice and data plans as well as the company's decision to force all iPhone buyers to sign three-year contracts.
Other international carriers, such as AT&T Inc. in the U.S., have opted to offer the iPhone for sale without a contract, albeit at a significantly higher price.
In recent days, rumours have swirled online about a widening rift between Apple and Rogers, with the Cupertino, Calif.-based computer company reportedly upset over the negative reactions coming from customers over Rogers' plans.
One blog posting on AppleInsider.com, a popular Apple rumour site, stated that Apple would divert some iPhone shipments that had been earmarked for Rogers to Europe for punishment over the negative publicity, leaving some Rogers outlets with as few as 10 iPhones to sell.
A separate posting on another site stated that Apple's decision not to sell the iPhone through its own Canadian Apple Store retail outlets was motivated by its displeasure over Rogers pricing plans.
Rogers has vehemently denied those rumours, saying that its planned inventory levels have not changed and that its allocation and distribution of iPhones remains the same.
“It's rumour and it's false,†Ms. Hamilton said.
A spokesman for Apple in Canada refused to answer questions relating to the company's decision not to sell the iPhone in its own retail store the way it does in the U.S. and some other markets.
Customers interested in picking up an iPhone on Friday should check the Rogers website for information and availability at
http://your.rogers.com/mq/mqlocator.asp.
Customers will be permitted to purchase a maximum of two iPhones.
The Rogers Plus locations that will open early on Friday are:
112-10 Dundas Street East in Toronto
1015 St. Catherine Street West in Montreal
690 Bank Street in Ottawa
7001 Mumford Road unit 265 in Halifax
5244 Falsbridge Gate NE in Calgary
20971 West Broadway in Vancouver More to come