Mr. President, your 30 seconds are up
Web contest for anti-Bush ads
Winning ad to air on TV this month
One after another, a series of bright, confident, fresh-faced schoolchildren stand behind a podium and make their campaign pledges:
"If elected, I'll lie about weapons of mass destruction as a pretext to invading other countries."
"I'll call myself an environmentalist, then gut clean air standards."
"Our allies will go from respecting us to hating us — and I don't care!"
"I'll leave no child behind, unless they can't afford it."
"I promise to keep you in a state of fear and anxiety, so you never question what we're doing."
"And if you do, we'll call you unpatriotic."
The scene fades out and the words "What are we teaching our children?" fill the screen.
It's a powerful — if just a little biased — message. It's one of 14 anti-Bush ads that are the finalists in the "Bush in 30 Seconds" contest (bushin30seconds.org), sponsored by MoveOn.org, a Web-based advocacy group. Unlike most online campaigns, this one's got real-world representation. The winner will be declared Monday during a public screening in New York featuring a cast of mostly left-leaning celebrity judges, including Jack Black, Margaret Cho, Al Franken, Janeane Garofalo, Gus Van Sant, Tony Shalhoub and, of course, filmmaker Michael Moore.
The winning ad will then air in the U.S. on national television, in advance of Bush's State of the Union address planned for Jan.20.
The 14 ads were whittled down from some 1,500 submissions sent from across the country. The best are those that, like the schoolchildren spot above, aim for humour while getting their points across. One simple ad, for example, purports to be the president's computer screen, and shows the mouse pointer dragging folders labelled "Environment," "Education," "Social Security," etc., across the desktop to the computer's trash can.
Whatever side you're on, it's worth the 30 seconds to take a look.
A screen shot from one of 14 finalists in the Bush in 30 Seconds contest. The winner will be decided Monday by a panel of celebrity judges at a public screening in New York.