What is the building with the extensive scaffolding on the roof, to the left of Massey Tower in Razz’ photo? The 250?
It's gonna say "CF", which to most Torontonians--much less visitors--will mean absolutely nothing. Might as well put a giant "Rosebud" sign up there and see if any reporters can interpret its profound, multifaceted meaning.
So it means nothing to most today. It surely will over time as people get used to it. Most logos mean little when they first are introduced. Cadillac Fairview is trying to build a consumer brand. No harm in that and this will certainly help towards that goal.
Meh. Maybe. Do people care about the "brand" of their shopping mall? Does it make a discernible difference to shoppers? Does anyone in real life actually say "CF Toronto Eaton Centre", "CF Sherway Gardens", etc.? Does anyone leave any of those malls thinking about CF? Might people recognize it as something they saw at the mall? Maybe? Will it make any difference? Jury is out, I suppose, but my guess is that the logo will continue to mean little to most people.
It's gonna say "CF", which to most Torontonians--much less visitors--will mean absolutely nothing. Might as well put a giant "Rosebud" sign up there and see if any reporters can interpret its profound, multifaceted meaning.
The average mall customer will not care. But as a real estate company the CF brand is important to their corporate customers both current and potential. What's the harm to CF in doing this? Now they'll have their brand in the faces of all those corporate towers nearby for a fairly cheap price. I'd put the UrbanToronto logo up their in a heartbeat if I could even if 99% of the people seeing it had no clue what it meant.
Any little thing to raise Cystic Fibrosis awareness can only be good.
Any little thing to raise Cystic Fibrosis awareness can only be good.
Not to mention the Chlamydia Foundation which doesn't get nearly enough support.