Vanalla
New Member
Pandemic put a hold on many marketing spends - the rebrand was very likely pushed back several months, complicating the logo install on CIBC square.Which is why this set of towers will run perpendicular to the others. Plenty of room East/West for this second phase, whereas the south lot had more room North/South.
I wonder when the CIBC logo will be added. Has CIBC given any indications of their pending rebrand? I imagine they'll do a rebrand across all branches and buildings, not just these towers, so it's probably dependant on that larger effort rather than awaiting the completion of the first phase.