It was originally launched at $2,000 to $2,500/sq.ft. before they revised some of the floor plans to add more smaller units and dropped the pricing to make it more marketable.
KING Toronto (Westbank/BIG) is selling from $1,600 to $2,100/sq.ft. with the penthouses at around $2,300+/sq.ft. It is not in Yorkville, was launched 4 months after 50 Scollard, and is almost sold out — and they have 6 times more units. KING Toronto has a much more progressive and daring design and the builder has a much better track record for building high design and high quality with exclusive features — Vancouver House, also designed by BIG/Westbank is jaw-dropping stunning.