alklay
Senior Member
I think you can forget about any doodads, except maybe for the signs.
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The Tenor (10 Dundas St E, Ent Prop Trust, 10s, Baldwin & Franklin)
Archivist
Senior Member
I guess that means this thread sits in P&C indefinitely. 
Patriot
Active Member
I actually e-mailed the advertising/PR people at Toronto Life about 2 weeks ago to enquire about the signs. I have not received a response to date.
I'd suggest calling them directly.
I think it's a sad case that the signs have not been installed. It would have capped off the building well. I find it baffling that "Toronto Life" would pay sponsorship fees only to not have their signs installed? Mystifying.
I know a lot of you don't like the appearance of this building in the least, but the signs would have added some much needed grace.
I'd suggest calling them directly.
I think it's a sad case that the signs have not been installed. It would have capped off the building well. I find it baffling that "Toronto Life" would pay sponsorship fees only to not have their signs installed? Mystifying.
I know a lot of you don't like the appearance of this building in the least, but the signs would have added some much needed grace.
caltrane74
Senior Member
how hard is it to put a sign on a building???.... I guess PenEquity is as bad as you guys have been saying, it's not like they are loosing money on this property.... that's for sure. The place is always packed whenever i'm there and i'm sure they are doing very well at overcharging the retailers for rental space....
dt_toronto_geek
Superstar
By "signs" do you mean the roof-line treatments as illustrated in the renderings?
drum118
Superstar
I see a few more food places have close down.
gei
Active Member
The place really is a disaster in every possible way. The inside is a complete disgrace... reminds me of a bomb shelter or something. Everything is just gray...
MetroMan
Senior Member
I took my brother there to watch Terminator: Salvation. He's a good example of a lay person, not interested in architecture nor aware of the process behind getting this thing built.
He thought it was awful to get around, thought that it wasn't finished yet (even though I told him it's been open for a year already) and of course was the millionth person to arrive on the foodcourt level coming down the escalator from AMC and then being completely lost as to where the down escalator was from there.
He thought the place looked like trash and said he would never go back there except for the AMC. He loved the theatre, a sort of return to the classic movie theatre experience. Of course the theatres were all empty at 7pm on a Thursday night. This building is a people repellent. It couldn't attract a crowd if Angelina Jolie were signing autographs in the lobby.
Fortunately some of the retailers and restaurants have stepped up and created great spaces.
AMC, Jack Astors, Milestones, Adidas, Extreme Fitness and the stores at street level on Yonge are all great additions to the area and very well designed.
It's the common areas, the parts managed by PenEquity themselves that are barebones cheapouts.
I think PenEquity is in this to build only the essential for the least amount of money and then sell it for a profit like they did with Torch. I can't wait for the day that a serious Retail Management company comes in and revamps the place.
He thought it was awful to get around, thought that it wasn't finished yet (even though I told him it's been open for a year already) and of course was the millionth person to arrive on the foodcourt level coming down the escalator from AMC and then being completely lost as to where the down escalator was from there.
He thought the place looked like trash and said he would never go back there except for the AMC. He loved the theatre, a sort of return to the classic movie theatre experience. Of course the theatres were all empty at 7pm on a Thursday night. This building is a people repellent. It couldn't attract a crowd if Angelina Jolie were signing autographs in the lobby.
Fortunately some of the retailers and restaurants have stepped up and created great spaces.
AMC, Jack Astors, Milestones, Adidas, Extreme Fitness and the stores at street level on Yonge are all great additions to the area and very well designed.
It's the common areas, the parts managed by PenEquity themselves that are barebones cheapouts.
I think PenEquity is in this to build only the essential for the least amount of money and then sell it for a profit like they did with Torch. I can't wait for the day that a serious Retail Management company comes in and revamps the place.
dt_toronto_geek
Superstar
I've heard unsolicited comments from friends like, "that mall (TLS) sucks". I've discussed this building with other friends who have an appreciation for architecture & design and they despise it equally, inside and out so it's not just UT'ers who feel this way.
Agreed, they've made a great effort of making the very best of a very bad situation.
I've thought that too, maybe "hoped" is more the term I should use. I wonder if this could possibly be why Toronto Life is withholding putting their signs up on this POS? If I were a CEO and toured this place upon "completion" I'd be regretting the moment I made the decision to drop a bucket of money into PenEquity's hands to brand my company's name on this trash can.
MetroMan
Senior Member
Yeah, I brought up that possibility some months (years? lol) ago. If I were TorontoLife, I wouldn't want to put my name on that piece of crap
Archivist
Senior Member
I've only gone in twice and won't be back. It is rather distressing inside, but it's the missing escalator that really makes me crazy. Another owner could take it over and improve the look of the inside, but that sense of being a mouse in some kind of sick science/wayfinding experiment is too much to bear.
Tewder
Senior Member
I wouldn't necessarily applaud the retailers for their efforts, I mean that's simply what they do regardless of where they are.
I refuse to go to TLS because to do so is to condone it. The only chance for improvement here is for total failure, like the Torch/Olympic Centre. The thing that really scares me though is the notion of TIFF here and what this heap of crap coveys about Toronto to the rest of the world. Oh well we can always pray for arson.
I refuse to go to TLS because to do so is to condone it. The only chance for improvement here is for total failure, like the Torch/Olympic Centre. The thing that really scares me though is the notion of TIFF here and what this heap of crap coveys about Toronto to the rest of the world. Oh well we can always pray for arson.
Uncle Teddy
Senior Member
The media business is in rough shape these days so maybe Toronto Life cut back on their spend here.
Patriot
Active Member
I think Toronto Life hasn't installed the signs yet because of financial reasons. I'm sure the recession isn't helping.
All we can do is hope for new property owners/management to spruce it up. A lost opportunity until that time. Think of how many tourists take pictures of the building when they are in the square....
All we can do is hope for new property owners/management to spruce it up. A lost opportunity until that time. Think of how many tourists take pictures of the building when they are in the square....