The seemingly terminal decline of Tim Hortons

[Richard White]

Taking a page out of the No Frills book of cringe-meme marketing.

No doubt but who in their right mind would wear this merch.

I will digress though. In College I created a line of designer paper bags as part of a marketing project. I called them "the hag, the face covering for the less attractive woman"

In retrospect, it was a bad idea.

 

[PinkLucy]

You shouldn’t have required retrospect to know that was a bad idea.

 

[Northern Light]

Taking a page out of the No Frills book of cringe-meme marketing.

This is a company, even before RBI; probably ever since the Wendy's merger of an earlier era........that lost its way.

We've discussed the details ad nauseum above.

No need to rehash them all.

Suffice to say, the overlords there still don't get what Tim's was to most Canadians, or what it could be now (albeit it would take time to repair the damaged brand).

Tim's has long since lost what it was; without finding a new raison d'etre.

That is reflected in this bizarre and I would expect (and hope) less than successful marketing ploy.

 

[Towered]

Taking a page out of the No Frills book of cringe-meme marketing.

I thought that No Frills commercial last year was hilarious!

 

[Richard White]

I thought that No Frills commercial last year was hilarious!

Agreed anonymous poster number 1

 

[Undead]

Richard, with those kind of revelations about yourself, I'm not sure I would use my real name and profile photo

 

[Admiral Beez]

Tim Hortons to drop limited double-double-inspired merch starting Wednesday​

I can see the Canadiana appeal of some Timmie related things, like…

Tim Hortons X Barbie Doll in Hockey Uniform

Shop latifakar's closet or find the perfect look from millions of stylists. Fast shipping and buyer protection. Tim Hortons Barbie Doll (12-inch Curvy) Collectible Barbie Doll Wearing Hockey Uniform, with Doll Stand and Certificate of Authenticity, for 6 Year Olds and Up, Red Limited edition...

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Timmies Zamboni | Tim hortons, Horton, Toy car

Apr 22, 2018 - This Pin was discovered by redactedxdjbebl. Discover (and save!) your own Pins on Pinterest

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Tim Horton's - Model

A scratch-built Timmies including a detailed interior. The sign is 3D printed. At the Woodstock train show this past weekend there was ...

whiteriverdivision.blogspot.com

 

[ShonTron]

Via BlahTO:

 

[Bayer]

 

[Northern Light]

View attachment 352135

A more honest 'hook'......

"Now you too can be boring, bland, and passe, just like our coffee! "

 

[Northern Light]

The Star's Vinay Menon chimes in............

Vinay Menon: Why is Tim Hortons getting into fashion when it still hasn’t figured out how to make decent coffee?

Tim’s Double Double Collection launches Wednesday. Maybe I do not grasp the pent-up demand for branded Timmie hoodies in the beige shade of the company’s popular joe, a middling beverage that in my opinion tastes like warm pond sludge and human suffering, writes Vinay Menon.

www.thestar.com

The full headline:

 

[vic]

Why does it look like their legs got run over by a car? Is that a Drive-Thru reference or something?

 

[dr.dylz]

The Star's Vinay Menon chimes in............

Vinay Menon: Why is Tim Hortons getting into fashion when it still hasn’t figured out how to make decent coffee?

Tim’s Double Double Collection launches Wednesday. Maybe I do not grasp the pent-up demand for branded Timmie hoodies in the beige shade of the company’s popular joe, a middling beverage that in my opinion tastes like warm pond sludge and human suffering, writes Vinay Menon.

www.thestar.com

The full headline:

View attachment 352406

LOL at this one. I noticed tho they've been expanding in asia. Seems like the southeast likes their coffee

 

[Northern Light]

LOL at this one. I noticed tho they've been expanding in asia. Seems like the southeast likes their coffee

Indeed.......as of last month they were at 199 locations in China; but with plans to literally double that by year's end.

Their mid-term projection has been revised from 1,500 outlets to 2,750 outlets in China.

https://www.cbc.ca/news/business/tim-hortons-china-1.6142586

Though, it needs to be said, that's still fewer outlets than in Canada.

China is an enormous market.

Also, China doesn't have a coffee-drinking history in the same way as North America or parts of Europe. So its a comparatively nascent market.

First movers have a real advantage.

 

[Admiral Beez]

Why does it look like their legs got run over by a car? Is that a Drive-Thru reference or something?

Was in Cobourg yesterday on a 500 km ride with my motorcycle mates. Due to claims of staff shortages the in-restaurant was closed, forcing us to walk through the drive through.

Interestingly as we sat out front there was a steady stream (no pun indented) of seniors wanting to use the toilets, and left wanting. Clearly that’s a core Tim’s demographic, geriatric urine.