Northern Magus
Active Member
So .... it's drooping?
Aside from that, I like it.
Aside from that, I like it.
OMG! I'm a graphic designer and I've long considered various revisions or completely new versions to the TTC logo. The current logo is very complex with its many overlapping shapes, outlines, panels, corners, faux shield and, most egregious, a pile up of nearly illegible "TTC" letterforms. Think of the iconic London Underground logo or even Boston's simple "T". Both get right to the point and both allow a pause where specific street names can sit to further clarify your location. I suspect the design firm that was hired to redesign the TTC logo was handcuffed with all sorts of nearly impossible tasks. I wonder if keeping the horrible typography was one of the conditions. Adding curved panels only adds to the complexity. My favorite older version, (attached) used the horizontal panel to represent the subway path much like London's Underground logo. Adding wilted curves further dilutes the original intent. Anyway, my feeling is that the revised logo is a giant step backward from an already pretty bad design. To be fair to the current designers, I can only imagine how difficult it would be to deal with the TTC. I have a good friend who taught design at OCAD. One of his lessons was to ask his students to redesign the TTC logo. I've seen some of the done work by his students and I can say that they were all better than the current TTC proposal. Transit logos are important. They help "brand" a metropolis. They act as important locators. They unite and give order and consistency to the urban landscape. Perhaps the TTC's logo is a jumbled mess because it's a true reflection of the city it serves. But I think we can do much better than this. At the very least, can we have a logo that's legible? T T C.
I guess no one expecting to see 200 of them at all the entrances to the subway. Maybe we'll see 10, or 20; and then yet another new design in 5 years time.Am I the only one who actually likes the new TTC signs? I think just having the logo like that works just effectively as the "T" in Boston!
Transit nerds who think the existing TTC logo sucks are like dateless wonders who think all women should be like stripteasing/duckfacing webcam girls.
What a bizarre comment.Transit nerds who think the existing TTC logo sucks are like dateless wonders who think all women should be like stripteasing/duckfacing webcam girls.