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Toronto’s skyline climbed to new heights in 2024, as did UrbanToronto’s social media presence, building its own towering reach and influence. Our accounts complement the in-depth resources available on UrbanToronto.ca and through UTPro, helping to connect industry professionals and enthusiasts to the pulse of the Greater Golden Horseshoe.
UrbanToronto thanks all of our new and long-time followers. Below is our growth across all platforms this year:
- TikTok – Nearly doubled, growing from 9,400 to 18,000.
- LinkedIn – Increased from 19,110 to 27,000, adding over 7,000 new followers.
- X (formerly Twitter) – Rose from 51,492 to 52,500.
- Instagram Threads – New presence gained about 3,500 followers.
TikTok emerged at the forefront with eye-catching videos such as our coverage of the Eglinton Line 5 Crosstown LRT. At the same time, LinkedIn saw its own notable growth, as professionals tracked updates on major projects like the lofty ambitions of the Rail Deck Development proposal. X continued to offer real-time updates, providing quick insights into key developments.
Meanwhile, UrbanToronto expanded into new territory, alongside many other users, with accounts on Bluesky and Instagram Threads engaging audiences on GTA’s development across the digital realm.
Here is a look at some of our top-performing posts from the past year:
SKYGRiD Named General Contractor for The One – 15,000 impressions
UrbanToronto continues to track the progress and challenges of Canada’s first ‘supertall’ development. Since our post, general contractor duties have been awarded to Tridel, and construction has steadily advanced with Forum members diligently photographing its ascent.
Completion of 2 Queen West – 20,000 impressions
Photography from our Forum captured attention with our post on the completed restoration of 2 Queen West. Originally constructed in 1895, the site has been reimagined under Cadillac Fairview with designs by Zeidler Architecture and ERA Architects, including over 40,000 custom masonry units.
TikTok
Rail Deck Development – 85,000 views
Initially envisioned as a public park above the Union Station rail corridor, the project has shifted toward a mixed-use development with towers up to 72 storeys. This video explored challenges from disputes over air rights to funding obstacles while sharing the renewed vision of delivering much-needed residences and green space.
@urbantoronto Bigger and better than before, ambitious plans to cover up #Toronto’s Union Station Rail Corridor with towers and parkspace have been resubmitted! #city #nyc #centralpark #chicago #urbantoronto #fyp #architecture #construction #skyline #towers ♬ Paris - 3Hzwave
Eglinton LRT and Golden Mile Redevelopment – 90,000 views
While the LRT’s delays have tested patience, this TikTok highlighted the line's long-term impact, spurring ambitious plans like the Golden Mile master-planned community. Featuring 11 buildings up to 48 storeys, it would introduce new housing, public spaces, and retail.
@urbantoronto With no chance of opening in 2024, the Eglinton LRT is still driving progress in building a better #Toronto! #architecture #torontotiktok #torontolife #skyline #fypシ゚ #fyp #urbantoronto #construction #city #transit #lrt #ontario ♬ Paris - 3Hzwave
Our TikTok showcased KING Toronto’s striking terraced design with glass block cladding, with a staggering 230,000 views. As one of Toronto’s most anticipated developments and the future home of Sir Elton John, the video highlighted one of the city’s most striking architectural undertakings.
@urbantoronto KING #Toronto takes the crown for condo design! 👑 #architecture #city #torontotiktok #canada #fyp #urbantoronto #construction #skyline #fypシ #eltonjohn ♬ Epic Music(863502) - Draganov89
As UrbanToronto looks ahead to 2025, the focus remains on expanding our reach across platforms. The year ahead promises even greater heights — online and across Toronto itself.
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UrbanToronto has a research service, UTPro, that provides comprehensive data on development projects in the Greater Golden Horseshoe — from proposal through to completion. We also offer Instant Reports, downloadable snapshots based on location, and a daily subscription newsletter, New Development Insider, that tracks projects from initial application.
