As a graduate of Ryerson (10 years ago) I have no problem with them branding their buildings with "RU". The buildings blend into the cityscape and it's not obvious to casual passersby that some of them are even part of Ryerson. Clear branding unifies the campus. Also, the "U" should help put to rest that annoying "is that a real university" question that still lurks around 15 years after the fact. I know U of T doesn't have to do this, but hey, they're U of T, with century-old buildings that dominate the landscape and speak for themselves. Ryerson just can't have any impact without making a bit of effort.
For those who dislike the new Dundas Square, Toronto Life, and Bay/Dundas developments, I urge you to honestly think back 15 years. When I started Ryerson the surrounding areas were quite frightening: the World's Biggest Jean store was a towering menace with prostitutes working out of the top floor; rows of crumbling facades housed fly-by-night clothes stores, dodgy takeout food, and video arcades doubling as drug dealer hangouts. Petty criminals and gangbangers lurked in the Eaton Center atrium, glaring at everyone who entered. I can't say I miss those days.
The improvements over the past decade have been slow, but much needed. The purchase of Sam's is another step in the right direction, in my opinion. I have fond memories of CD shopping there, but let's face it, the building is an eyesore and whatever replaces it will probably be a vast improvement. There's much more room for optimism here than pessimism, I think.