Talking about why he had denied the existence of the crack video, and denied that he had smoked crack, and, in fact, accused those reporting the truth of being pathological liars, he said, “Why did I lie?… I didn’t want to tell the truth. That’s the only answer I can give.”
[...]
One assumes that while filming, Ford still “didn’t want to tell the truth.” Print up the bumper stickers: It’s a catchy and accurate new motto for the mayor’s campaign.
And make no mistake, these videos are all about campaigning. No surprise there, of course.
[...]
It’s a strange kind of advertising: The Fords apparently pay next to nothing to produce it, if the quality of the videos is anything to go by, and they pay absolutely nothing to distribute it. They just upload it to YouTube and let those of us debating their every word do the rest of the publicity work.
[...]
It’s kind of elegant, actually. The contents of the videos (and any outrage they inspire) get reported as news on radio, TV, and in print as the latest chapter in the ongoing Ford drama. The words of the Ford brothers are repeated to a broader audience by those looking to fact-check, debate, and mock them. And since tthey have long made their adversarial relationship with the pinkos and the press a part of their own message, the critique just becomes part of the advertising, too. Neat trick.
