A friend who works at UofT in the applications and admissions team says:
"our students are easily confused as it is, this is not helping"
Because you know it's going to be shortened to "Toronto University" which will sit only a few blocks from "University of Toronto"
Even with acronyms, people will get TMU and UMT confused.
Speaking of acronyms there's also UTM (U of T Mississauga).