In a way, I would like it if our consumer culture had to align to a limited set of standardized containers, with the goal of each container to either optimize some combination of cost, reusability and recyclability. If there was less variation in packaging, waste diversion would be easier. The obstacle to this is the desire for marketers to have unique packaging and the fact that reusing or recycling packaging is rarely cost effective. It seems like beer bottles got to this point. But could we not have something similar for food items (varying sizes of mason jars that food companies could recycle).
I remember an initiative being announced a while ago. It used stainless steel containers, which didn't seem to strike the right balance of cost and reusability.
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