Doug first became influenced by populist ideology from Rob, who championed this kind of rhetoric during his term as Mayor of Toronto. In turn, then presidential candidate Trump adopted a similar populist rhetoric during his own campaigning. Doug commented favorably then on President Trump’s lack of political experience.
“He’s not a politician; he’s against the establishment. The establishment has run the Republican and Democratic party for God knows how long. He doesn’t owe anyone anything at all,”
says Doug.
“They have big financial pacts down there that are backing all these candidates, that means [politicians] are indebted to [these financial partners]. [Politicians] owe the pacts favors, [politicians] owe the lobbyists favors, [politicians] owe the big corporations favors. Donald Trump doesn’t owe anyone favors, except making sure that [him and his future cabinet team] ‘Make America Great Again.’”
Populism is a very effective political tool that politicians use to convince a nation that they are for the people and against the establishment, thereby against status quo.
Dr. Benjamin Moffitt, postdoctoral fellow in the Department of Government at Uppsala University, in his new book “The Global Rise of Populism: Performance, Political Style and Representation,” says that rightist politicians use this ideology, arguing they represent a unified “will of the people” and oppose “the enemy” by claiming to “drain the swamp” or fight against “liberal elites.”
Because Doug laces this populist discourse within his own rhetoric so plainly, this has prompted opposition to claim that he, along with his leadership, holds promises that are nothing more than
hot air. Only time will show how true their remark proves to be.
Doug, in an effort to bolster his leadership qualities, often touted his business acumen developed over his time at
Deco Labels and Tags, the family-run business which has made the Fords quite wealthy. Co-founded by his father, the Fords’ company makes pressure-sensitive labels for plastic-wrapped grocery products, bringing in annual sales estimated at $100 million.