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shawnmicallef
Guest
Re: New Toronto Brand: "City of Unlimited Possibilities
urban> Where is that city? Sounds neat.
urban> Where is that city? Sounds neat.
Though at today's parade, there *wasn't* any big distribution of Toronto Unlimited paraphernalia to speak of--too bad, it was a terrific moment to make a big splash...
First off if you weren't one of the 4500 local residents who filled out the survey and gave your thoughts towards Toronto's Brand, you shouldn't be talking.
Of course you contributed half a penny towards the cause, however my point is that you should have spoken up when given the opportunity.
IMO, there was plenty of media coverage and promotional ads in subway stations, newspapers, billboards and even threads on this board that asked for citizen participation.
I personally hate it when people complain about things but are not engaged in the process themselves, take voting in elections as an example.
This lack of engagement goes far beyond this one exercise. How many of you actually take the time to attend public meetings on such important issues as the New City of Toronto Act, Union Station, or the Waterfront?
Louroz
Looking at that video, I can't see how any of the responses to those questions could have had any effect on the logo and brand that was the result. Just because the consultation process was decent does not mean that everyone must automatically support the final result.
The latest colour ad appeared in the travel section of Sunday's New York Times under the banner "July Unlimited." It featured eight events happening this month, but four were already under way or finished.
The ad highlighted the Festival of Fire at Ontario Place, which ended last Saturday, and the Casa Loma Renaissance Festival, which ran from July 1 to 4. It also touted the Molson Indy and the Toronto Outdoor Art Exhibition, both of which wound up on Sunday.
Elizabeth Gill, project leader for the Toronto Branding Project, defended the ad, saying it was not a mistake.
"It's working. It's generating interest," she said, adding Web hits jump 25 per cent when such advertising runs. "It helps build an image of Toronto."