adma
Superstar
Given the present tenor of the nabe, it seems weirdly poetic-clairvoyant that it was Loblaws in its late 60s "rainbow letter" phase. (And I think there was one more ugly logo change before they definitively Don Watted themselves in 1972.)
I've been doing further thinking about this late 60s/early 70s Loblaws imaging morph--it'd seem that they "rainbowed" their signage as a response to whatever psych-era Dayglo in the air; and then, around 1970, came the now forgotten "first Loblaws makeover", where they shifted (and IIRC carried over the "rainbowing") to a Century Gothic-esque italic logo font
(sort of like this Loblaws?)
I don't know whether there's any evidence of this phase on-line, but it did come to define the new Fairview and Sherway shopping-mall locations, and I think a rooftop version adorned the Loblaws warehouse at the foot of Bathurst--but given how pallid (and silly, w/the rainbow colours and all) it was compared to the classic 50s/60s Loblaws logo, it's no wonder that the Don Watt makeover pulverized virtually all evidence of its existence within a short interval of time. (The last I saw of this version of Loblaws graphics was in the form of secondary signage at Fairview in the mid-late-80s or so.)