Northern Light
Superstar
why is GO subsidizing cheap recreational trips to Niagara? Increase pricing to bring crowding down and increase profitability. Perhaps a Niagara pass becomes $15 or something even just to drop demand a bit.
I assume the desire is to drive additional tourism, including overnights, by visitors both domestic and international, which, in turn will boost spending on hotel construction and attractions.
Should that assumption be correct; should that all be on GO? Probably not, but if you treat it as 'tourism promotion' spending rather than transportation spending, the uptake suggests a better yield
than some TV commercials would get; and its probably a lot more politically palatable and practical than directly subsidizing attractions/hotels.