Castlepoint Realty Partners, Cityzen, and Fernbrook Homes, the trio of developers responsible for building the Daniel Libeskind-designed L Tower at the Sony Centre, have moved on to the next phase of their marketing campaign for their Backstage Condos across the street.
The 36-storey Backstage and the 57-storey L-Tower are inextricably linked, as L Tower's parking will be underground below Backstage, connected across The Esplanade by a tunnel. Backstage's parking will be accommodated in the podium at its base. Renderings are starting to appear for the Page + Steele/IBI Group-designed building, including this shot looking southeast from Yonge Street:
The building's groundbreaking social marketing campaign is growing in a new direction too. After a summertime contest to name the building which lit up the net, netizens are now invited to become virtual brokers for the building. Essentially, if your friends register on Backstage's website and mark themselves as your referrals, you win prizes. If any of your referred friends buys, you get paid. This rather cute video spells out the details: To learn more about the Virtual Broker program, visit this special webpage. To read more about Backstage, check out UrbanToronto's thread for the building here.