The design is as urban as they come, with the buildings fronting directly onto Columbus Boulevard and the ground floors set aside for retail. One of the buildings will even replace the parking lot of the Riverview movie theater — one of Blatstein’s early, auto-centric projects. Cedar’s mid-rises are exactly what the master plan calls for. If Cedar can do it, so can Blatstein.
Blatstein got his start as a developer by buying up former industrial sites along the Delaware and replacing them with small shopping centers. During the ‘80s and ‘90s, when the southern part of Columbus Boulevard was an overgrown wasteland, and walking there was nearly impossible, highway-style projects seemed like an improvement.
Those shopping centers made Blatstein very wealthy — so wealthy that he recently
built himself a house on Rittenhouse Square that is said to be worth close to $16 million. Since moving there two years ago, he has become active in the neighborhood’s civic life. He
took over the presidency of the tony Friends of Rittenhouse Square and injected a new vigor into the organization.
Blatstein also has helped out the local civic group, the Center City Residents Association, rethink its annual fall fund-raising event. Instead of the usual neighborhood house tour, Blatstein
offered to open up his home as the sole destination — for $1,000 a ticket. The Oct. 22 event netted the CCRA $22,000, twice the amount it usually raises. Blatstein says he wants to make sure that the Rittenhouse Square area remains an urban showplace.
The neighborhood is lucky to have someone with his skills committed to that goal. But the Delaware waterfront and the Pennsport neighborhood deserve no less.
Rittenhouse Square and the waterfront are more alike than Blatstein realizes. They’re both great urban open spaces, just in different stages of their evolution. Only 15 years ago, the Philadelphia Parking Authority
wanted to build a parking garage facing Rittenhouse Square. Now a different developer is
erecting a 48-story luxury high-rise on the same site.
Times change. The city moves on. But only if you don’t let a bad project get in the way.