I'm genuinely surprised that even with the huge media blitz and coupons that there are trains running more than two-thirds empty.
The (temporary?) signage in Union to get to the UPX was easy to follow from the subway and I had no trouble finding it. (Even though I live right downtown at yonge/college I'm never in Union station)
For those who know what UPX is, the temporary signage was pretty good. I took a brief look during lunch period, at the Union station. Very nicely approportioned, but will need refinements to the UPX marketing strategy.
The biggest problem at the moment, that Metrolinx probably want to make a priority, is tweaking the branding.
"UP Express" with a subheading at bottom of "To Airport" and "To Downtown" depending on where the signage is
At least for the first year or two.
This will make association between UP and airport stronger...
Even a few weeks ago -- Unfortunately, not everyone I talked to knew what a "Union Pearson Express" was until I told them. I think they should have "Airport Train" on all UPX signs all over downtown. Even the people downtown aren't always aware of what "UP Express" stands for. I think it should be "UP Express Airport Train", or an airplane icon incorporated into the UP logo. There seems to be more people incoming than people outgoing, at least from the little I briefly saw.
The random person at Pearson and at Union, is currently unaware of the train, even with billboards reminding them it's running.
We have to see what Metrolinx decides to do with the marketing as they are staking their success on this train. It seems to be more successful for incoming trains than outgoing trains, so there's a marketing debugging that needs to be done.
Pearson signage definitely will need to be improved as the revitalization of Union continues, so that "Trains to Downtown" is prominently displayed at Pearson and "Trains to Airport" is prominently displayed at Union.
Today, I learned more tricks about the fastest routes to getting to UPX. Go onto Platform 3 via any Platform 3 entrance and walk a straight line all the way to UPX. If the UPX Platform 3 entrance is blocked off, there's another Platform 3 entrance nearby that directly enters the Skywalk less than 100 meters from UPX. I knew about Platform 3, but I didn't recognize the Skywalk entrance during my last visit.