Toronto The Whitfield | 130m | 39s | Menkes | Giannone Petricone

Does it matter how they colour the concrete? It's like 7 strips across the bottom it's not a material aspect in my opinion. It's completely superficial and very easy to change.
 
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ProjectEnd said:
I too doubt there's any data in it, but what you will hear anecdotally but consistently from brokers is neutrals sell the strongest. More people would not want to be in 'the red building' or 'the blue building' than would want to be in 'the black building' or 'the grey building'. You're always maximizing the breadth of your buyer pool and potentially-divisive colour choices aren't the best way to do that.

It sucks, to be clear, and our gray city pays for it, but maximizing value and creating an amazing city are too-often antithetical goals.
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Which makes me curious because generally speaking, newer builds are almost always generically built anyways (those built in the past 20 years) while older builds are the ones more likely to have varying colours per se. So of course it would make sense that blander colours sell stronger, because generally they are newer and have more modern/advanced features.

I think this building will serve as a good test of this theory (in my opinion a deluded one) that a lot of developers/brokers have, because I highly doubt this building will have a large number of vacancies after it's complete. Whereas the Prestige at One Yonge on the other hand for example, still has quite large number of vacancies 2+ years after completion, and I highly doubt it's due to aesthetics.
 
Oct 17
Lot more up on my site along with a number of other project for the day
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LUVIT! said:
This corner used to be so bleak. It now looks big city glam.
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Hopefully all the new people living there cause some great shops and restaurants to open and stay open. Given the density of the neighbourhood, it's always surprising how sleepy the retail and restaurant scene is in St. Lawrence/Esplanade/King E, other than the area immediately around the market.
 
evandyk said:
Hopefully all the new people living there cause some great shops and restaurants to open and stay open. Given the density of the neighbourhood, it's always surprising how sleepy the retail and restaurant scene is in St. Lawrence/Esplanade/King E, other than the area immediately around the market.
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Between this, the new builds at Distillery, and the new devs on Queen, there will definitely be more activity in the neighbourhood. Ontario Line can't come soon enough.
 
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