DC83
Senior Member
Could be one of two things (or both):
1. It’s in reference to the Louis Vuitton furnishings. High quality interior design, you might say. Quite a cut above for Hamilton too.
2. They’re trying to not-so-subtly make the area itself known as “The Design District”.
I can buy into this as a marketing idea. Any concept of a “district” in Hamilton that has some flair is welcome. Not that we don’t have character or informal districts, but we like to get caught up in reviving what “was” or improving what “is”. So, a genuinely new place is refreshing.
If the direction here is to go from the Void district to the Design district as a built-from-scratch neighbourhood spearheaded by Emblem, then I’m here for it. This part of town really is a void and some direction would go a long way in making it less forgettable after it’s all said and done.
Worth noting this is also probably the highest quality design in Hamilton for a condo short of anything by Core Urban. So they definetely can claim it’s about the architecture too, even if it’s only relative.
They’re trying to invent a new district somehow, which is bizarre on many levels.
A) There were plans floating around to designate King William Street —two blocks south of this development— into an ‘Theatre/Arts Entertainment’ district
(https://civicplan.ca/king-william-performing-arts-district-plan/)
B) The bogus, secret ‘Sports-Entertainment’ district ‘planned’ two blocks west of this development.
It would have made more sense, from a marketing perspective, to piggy-back off those plans and sell future residents on the area amenities.
But this development has been marketed toward investors vs home buyers from the get-go, so their ignorance regarding the neighbourhood really shows.