^ I'd say that because no building should focus, or can focus, on profit alone.
For architecture to focus only on maximum profit is to reduce it to the status of mere building. For architecture to focus only on profit would remove everything that makes it art,and bearable - it's human, emotional, sensual, social and intellectual qualities. In short, it would degrade the environment it is in by stressing the inhuman, and it would shortchange and depress the creative capacity of humans all around.
Buildings like the one above could be grossly constructed out of rank precast and barely functional windows. But they're not? Why? Because the developer wants to impress and attract. That's a branch of profit - to get clients - but it's also an admittance of engagement with the side of us that needs delight and imagination.
This building as it stands is almost a snide concession to what makes architecture a great art: it's ability to marry the technical needs of the building with a great emotional and aesthetic response - reflecting well on society. This building - and many others like it, is meagre. It's getting away with what it can.
Architecture should be first - because it is the abstract, living, human thing that makes building worthwhile. It is evidence of how we view ourselves as a society. Aside from the use of it by people, it's the extra quality in a building that keeps it from just taking up space, and makes it lastingly generous. It needs to be included, because financial bottom lines will always try to get away with the least they can do, and by nature, squeeze out imagination. It doesn't mean a building has to be flighty, silly, ridiculous or unprofitable. Far from it. It means that a building worth putting up shows itself as such, and has some pride in it's show of that, however uniquely it does it.