AlvinofDiaspar
Moderator
I don't think they've under-estimated. This store is actually larger than their NYC stores (chelsea and soho are both 3200 square feet). I think the demand for Muji will be huge, but they don't seem to open giant stores in North America. (This may have to do with them not carrying grocery and food items and I wonder if that may have to do with import/export and labeling concerns more so than demand). Muji's US stores have gotten progressively larger. The quote that Muji Toronto is smaller than their US stores (not sure where it originated) isn't entirely true.
I do think they are carrying less items though - 2000 something instead of 3000 in US stores. Re: Muji food - the blogTO article suggest they are looking into carrying it here:
Though the Atrium store will no doubt sate the cravings of many local MUJI nuts, there are a few holdovers from the Japanese stores; you'll have to go elsewhere for your home appliances, for example, and the store's missing their line of food products (including some truly addictive Japanese snack foods).
But Tsunoda says they hope to roll in food next year - along with a series of three more Canadian stores.
http://www.blogto.com/design/muji-toronto
AoD