The NFL has a revenue sharing program from its TV revenue, each team gets an equal share of the money paid out by the big networks who broadcast NFL games somewhere to the tune of $157 million for each team.
A team in Canada is a team in a foreign market and therefore does not have any benefit for the American Networks, not to mention that American networks do not measure Canadian TV ratings.
Any game broadcast simultaneously on Canadian networks shift their signals to Canadian content TV ads by regulation of the CRTC the board the regulates TV and radio communications in Canada.
It makes no sense for the American networks to pay a team that otherwise would not be able to watch ads broadcast from the companies that pay out big money during NFL games.
As well, Canadian networks can’t compete with American networks. During Superbowl, the most Canadian networks could charge to run a TV spot was $100,000.00 which is a far cry from the over $2 million that a tv spot would cost on the American networks.
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