H
Hydrogen
Guest
"Lightbox" is more evocative of photography than of motion picture (though increasingly out of date due to digital imaging).
The Marlboro Light Box? Banned!
Why not just call it the Bell Phoney Booth?
That's what I said.
^ a name referencing still photography seems a tad inappropriate for a medium/festival/building devoted to moving pictures. They should just buy "Montage" from Cityplace... at least it speaks to the building.
So long as there are no more traditional Canadian rodents featured in it.