Only recently noticed the dental office on the third floor (attached). Does anyone honestly think this sign is going to be noticed ?
Well,.... you noticed it didn't you,... so it must be working!!! Depending on interior illumination, it might even be more noticeable at night! And since, we're talking about it,... their advertisement seems to be working!
I noticed the signage about 2.5 weeks ago when I took this photo of it,.... unlike yours, the dental chairs-equipment & cabinets weren't even there, they were doing painting, ceiling & electrical work I guess.
EmeraldPark like most buildings & malls have very strict rules about the placement of signage for businesses; generally can't be external (unless they pay big time for those special privileges like the LCBO signs). I believe at EmeraldPark, most of the retail stores that have external windows usually have a place where they're allowed to place signage on the interior side of the window that's still visible from outside - see how nana shake did their's.
EmeraldPark window blinds are supposed to be plain white,... at least for residential condo units. Nana Shake has white window blinds,.... and if you look very carefully at UncleMeat's current photo (not mine from 2.5 weeks ago), EmeraldPark Dental seems to actually have white blinds in front of their black signage,....
Then there's the city's rules on signage height, size, illumination, etc,.... then it's a whole different can of worms!