Toronto Eaton Centre (Ongoing Renewal) | ?m | ?s | Cadillac Fairview | Zeidler

[Automation Gallery]

Lol..a lot of people on this forum get so pissed off of company's putting logos on buildings or whatever, why not?
to boot CF owns this location

 

[Skeezix]

Lol..a lot of people on this forum get so pissed off of company's putting logos on buildings or whatever, why not?
to boot CF owns this location

I think you're missing the point. The issue in this forum is not about company logos generally , but Cadillac's weak and bizarre marketing and corporate identity program. People are not pissed, but rather puzzled, and even sometimes amused.

And, it seems bunny ass logo is generally reflective of the mess.

 

[AlvinofDiaspar]

I think you're missing the point. The issue in this forum is not generally about company logos, but Cadillac's weak and bizarre marketing and corporate identity program. People are not pissed, but rather puzzled, and even sometimes amused.

And, it seems bunny ass logo is generally reflective of the mess.

No kidding - putting a logo on this ensemble isn't the cardinal sin - it is how it is done. Like if you put the bunny on a platform and have a inset logo, fine (even better would spell out what CF is) - but sticking it on a bunny butt? It makes me read it as the marketing department not knowing what to do.

AoD

 

[Irishmonk]

What CF is doing is more like tagging than marketing. The tags mean nothing to passersby, but establish a territorial aggression to other would be property managers.

 

[AlvinofDiaspar]

What CF is doing is more like tagging than marketing. The tags mean nothing to passersby, but establish a territorial aggression to other would be property managers.

You don't mark territory in your own house - much less have the stains show.

AoD

 

[Freddy]

From the CF website:



CADILLAC FAIRVIEW CONTINUES INVESTMENT IN CF TORONTO EATON CENTRE WITH REVITALIZATION OF 2 QUEEN STREET WEST
Apr 26, 2018


TORONTO, ON (April 26, 2018) – Cadillac Fairview (CF) is pleased to announce the expansion and major restoration of 2 Queen Street West, a heritage building prominently situated on the northwest corner of Yonge and Queen streets. As part of the CF Toronto Eaton Centre (CF TEC) complex, the building recently housed retail and office space.



The project, designed to improve the quality and utility of the property while preserving its unique architectural features, will restore the original 1885 façade and add three more storeys to the building including a top floor designed to accommodate a first-class restaurant with an exterior terrace. Overall, the redevelopment comprises 23,150 square feet of office space and 22,011 square feet of retail and storage space as well as significant mechanical, structural and electrical upgrades.



“A beautifully restored 2 Queen Street West would serve as a gateway from Yonge Street to the south entrance of the CF Toronto Eaton Centre,” according to Rory MacLeod, Vice President, Development, Cadillac Fairview. “This project complements our ongoing investment in the CF TEC complex, most recently demonstrated by our announcement with BMO to develop an innovative new workspace in the former Sears office space, construction of the new Queen Street pedestrian bridge and the opening of Saks Fifth Avenue at the Hudson’s Bay Queen St. location.”



As part of its Canadian portfolio, Cadillac Fairview owns and operates several heritage properties, preserving and integrating their unique architectural features into vibrant downtown commercial addresses. These include the Station in Vancouver, Montreal’s Gare Windsor, the Transportation Building in Ottawa, and Toronto’s iconic TD-Centre.



“Cadillac Fairview is absolutely committed to our responsible investment in the heritage properties under our stewardship,” added Mr. MacLeod. “Built in 1885, this building’s beautiful façade is currently obscured having undergone several renovations, but today, we are proud to be restoring 2 Queen Street West to its original glory.”

 

[interchange42]

Hey @Freddy, we have a separate thread for that building here:
2 Queen West | 34m | 7s | Cadillac Fairview | Zeidler

42

 

[Freddy]

Oops

 

[MetroMan]

It looks like it’ll be a penthouse, not a large CF sign. Those look like frames for glazing.

 

[Amare]

Now they're starting to get way too carried away with this whole thing. Please dont tell me they're going to be plastering each side of this with their logo?

 

[TransitBart]

So...

Just a question. How do you get permission to build something of this size and not have the (informed) crowd here not know precisely what is being built? On every building thread, those in the know, know of the site plan, the design details, the permitting status and a host of other details. How come the precise shape of this is such an unknown?

 

[DSC]

So...

Just a question. How do you get permission to build something of this size and not have the (informed) crowd here not know precisely what is being built? On every building thread, those in the know, know of the site plan, the design details, the permitting status and a host of other details. How come the precise shape of this is such an unknown?

A very good question! The answer is that this kind of work often needs only a Building Permit and the City site gives one very little detail. In this case only:

20 Queen St W

Application:
Building Additions/Alterations
Status:
Permit Issued
Location:
20 QUEEN ST W
TORONTO M5H 3R3
Ward 27: Toronto Centre-Rosedale
Application#:
17 269790 BLD 00 BA
Issued Date:
Apr 20, 2018
Project:
Multiple Unit Building
Work:
Other(BA)
Description:
Proposed steel sub-structure with mesh enclosure on the roof of building significant to supposed 2 sets of *CF (Cadillac Fairview)*

I suspect that `supposed`is typo for `support`- the Building database is filled with such errors.

This does, however, seem to refute the claim above that the structure is getting glazing and supports the theory that there will be 2 signs.

 

[khris]

I just went on the Toronto Development website and did a search and found it. Here are the elevations:

 

[drum118]

May 26

May 21

 

[Automation Gallery]

So they are adding almost 14 meters here