Toronto Eaton Centre (Ongoing Renewal) | ?m | ?s | Cadillac Fairview | Zeidler

[Contra]

Have any official plans been released for this billboard or sign?

 

[DSC]

Have any official plans been released for this billboard or sign?

Good question! They DO have a Building Permit 'under review".

Application:
Building Additions/Alterations
Status:
Under Review
Location:
20 QUEEN ST W
TORONTO M5H 3R3
Ward 27: Toronto Centre-Rosedale
Application#:
17 269790 BLD 00 BA
Accepted Date:
Nov 30, 2017
Project:
Multiple Unit Building
Work:
Other(BA)
Description:
Proposed steel sub-structure with mesh enclosure on the roof of building significant to supposed 2 sets of *CF (Cadillac Fairview)*

 

[ADRM]

Good question! They DO have a Building Permit 'under review".

Application:
Building Additions/Alterations
Status:
Under Review
Location:
20 QUEEN ST W
TORONTO M5H 3R3
Ward 27: Toronto Centre-Rosedale
Application#:
17 269790 BLD 00 BA
Accepted Date:
Nov 30, 2017
Project:
Multiple Unit Building
Work:
Other(BA)
Description:
Proposed steel sub-structure with mesh enclosure on the roof of building significant to supposed 2 sets of *CF (Cadillac Fairview)*

Unfortunately, I bet it's for the full logo lockup (i.e. letters on the left, spelled-out on the right):

 

[Contra]

You know a lettermark isn't working when you need to spell it out as well.

 

[am29]

Man Eaton Center really needs to redo the entire Yonge street frontage. Those stores should have 2 entrances from inside and outside at Yonge st. It’s such a lost opportunity and it totally rips the life out of that section of Yonge.

 

[interchange42]

They were all set up to have two entrances when the facade was redone, and they all closed them over not too long a stretch of time.

42

 

[Automation Gallery]

You know a lettermark isn't working when you need to spell it out as well.

I doubt they are going to spell out the whole name on that smaller steel beam frame that they have erected, the rest of all that metal is temporary scaffold... i expect just the CF logo here

 

[Skeezix]

F*****g window film.

(It's not bad enough the facade is awful, and the doors are generally locked, but they have to cover over the windows too?)

 

[AlvinofDiaspar]

View attachment 133081

F*****g window film.

(It's not bad enough the facade is awful, and the doors are generally locked, but they have to cover over the windows too?)

And of course, that misguided addition is supposed to add to street vitality - and it turned out to shave a good chunk out of the pedestrian realm for private benefit (though it's been suggested that the 40M addition doesn't pay itself back - I have doubts about that). Honestly, the whole Y+D revitalization turned out the be a giant lipstick on a pig. Sucky architecture, sucky public realm.

AoD

 

[innsertnamehere]

And Kyle Rae defends that thing to this day. I've always hated the addition. The space before was a little large and certianly dead, but the way the addition was handled was completely disastrous.

 

[isaidso]

Was hoping the scaffolding was for something to do with the Olympics.

 

[Irishmonk]

"CF welcomes our Amazonian overlords" -- (and boy do we have space for you!)

 

[steveve]

Massey Tower and Massive:

 

[EastYorkTTCFan]

View attachment 133081

F*****g window film.

(It's not bad enough the facade is awful, and the doors are generally locked, but they have to cover over the windows too?)

I think a lot of those stores decided to lock them from the outsdie for secrity reason and use the windows for advertising as there isn't any foot trafic in the store from the outside. Many stores do that now if they don't have satff to cover all of the entreces to them in case of theft.

 

[modernizt]

Unfortunately, I bet it's for the full logo lockup (i.e. letters on the left, spelled-out on the right):

Zoom in closely on the "CF" and tell me that those edges and corners don't all look awkward and as though each one has a slightly different geometry than the next. I maintain that it was generated by putting an old raster image of their logo into Adobe Illustrator and trying to vectorize it with the Image Trace button. It looks wobbly and cheap, and I'm surprised such an esteemed developer doesn't use a better logo. Every time I see it, it makes me a little crazy.

If they didn't wave their logo in my face multiple times a day in multiple locations, I wouldn't be so bothered by it. But as far as I am concerned, they are inviting my criticism.

But I digress.