They were definitely lying to you. I'm sure they get a big volume discount on upgrades. A condo salesguy I knew told me upgrades are a huge source of income for dev. corps. That's why I bought an older condo that hasn't been touched in 20 years, and did all the renos myself. 1200 sq. feet of hardwood flooring and a brand new kitchen cost me about $8000, including tax (I bought almost everything on clearance or sale). My real estate agent tells me I can sell my unit for about $50,000 more because of the upgrades. Cresford has labour costs in addition to the materials, but I'm sure they easily clear 50-100% profit on the upgrades.