Here's where Toronto's (and the world's) multiculturalism kicks in: Anyone who can't handle the fact the name means one thing in one language and something in another
Agreed. And this sort of thing does indeed happen in multicultural Toronto all the time. Take Kensington Market's "Kos Restaurant", obviously named after the Greek Island. Don't ask a Persian what comes to mind..
Plus the fact that this "Bisha" is spelled "sh" (notwithstanding how they are pronounced) should be enough to avoid most of the giggles and snickering. Had they been spelled it the same, yes, I suspect someone on his team would have had a shit shat with him about it.