Full disclosure, shopping malls give me a headache so I avoid them as much as I can. The lighting in most malls, the smells and visual overload have me in headache hell within 20-30 minutes. 10 Dundas doesn't but when I plan to see a film there (the only time I actually enter the "mall" part) I have a subconscious reaction as I find getting up there to be a stressful, arduous process - but I do like the AMC lobby and cinemas once I get there. The mall area needs to be beautified, it has an unfinished utilitarian look to it that I find both displeasing and embarrassing. In short, it's a disaster. Future Shop is too bright however I do frequent it (and Best Buy) but I go in knowing what I want/need and leave, I don't browse. The shops along Yonge and Dundas streets are, to my mind, the most successful part of the project, I don't find them drab at all - though I do prefer what used to sit here before it all got bulldozed. The north and west facing upper exteriors are just plain embarrassing, I don't know what can be done here short of applying to rezone those areas for more ad space to cover up or help distract from that unsightly siding. Re-orientating the entrance to where Adidas is would create a more grand entrance to the complex, but I'm not convinced the stores within the mall would do any better business because of this.