Oh my bad -- I was thinking of the one at Harbourfront Terminal
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The seemingly terminal decline of Tim Hortons
- Thread starter Admiral Beez
- Start date
AlbertC
Superstar
Tim Hortons plans to 'refocus on our founding values' as sales fall
Alicja Siekierska
Yahoo Finance Canada February 10, 2020
The parent company of Tim Hortons said it plans to “refocus” its operations after a year that saw dozens of product launches and promotions drag down sales at the coffee and doughnut chain.
Restaurant Brands International (QSR), which also operates the Burger King and Popeyes chains, reported Monday that sales growth at Tim Hortons fell 2.9 per cent in the three month period ending Dec. 31 compared to the same time last year. Comparable sales, a key metric in the retail industry, fell 4.3 per cent at Tim Hortons versus the same time last year, while Burger King increased 2.8 per cent, and Popeyes jumped 34.4 per cent.
“At Tim Hortons, our performance did not reflect the incredible power of our brand and it is clear that we have a large opportunity to refocus on our founding values and what has made us famous with our guests over the years, which will be the basis for our plan in 2020,” Jose Cil, the chief executive of RBI, said in a news release.
Speaking on a conference call with analysts on Monday morning, Cil said that Tim Hortons has recently strayed from its core values, which include a focus on freshness, quality, value and giving back to the communities where franchise owners live.
ca.finance.yahoo.com
Alicja Siekierska
Yahoo Finance Canada February 10, 2020
The parent company of Tim Hortons said it plans to “refocus” its operations after a year that saw dozens of product launches and promotions drag down sales at the coffee and doughnut chain.
Restaurant Brands International (QSR), which also operates the Burger King and Popeyes chains, reported Monday that sales growth at Tim Hortons fell 2.9 per cent in the three month period ending Dec. 31 compared to the same time last year. Comparable sales, a key metric in the retail industry, fell 4.3 per cent at Tim Hortons versus the same time last year, while Burger King increased 2.8 per cent, and Popeyes jumped 34.4 per cent.
“At Tim Hortons, our performance did not reflect the incredible power of our brand and it is clear that we have a large opportunity to refocus on our founding values and what has made us famous with our guests over the years, which will be the basis for our plan in 2020,” Jose Cil, the chief executive of RBI, said in a news release.
Speaking on a conference call with analysts on Monday morning, Cil said that Tim Hortons has recently strayed from its core values, which include a focus on freshness, quality, value and giving back to the communities where franchise owners live.
Tim Hortons plans to 'refocus on our founding values' as sales fall
The parent company of Tim Hortons said it will “refocus” its operations to reflect its “founding values” as sales at the coffee and doughnut chain fell in the fourth quarter.
Towered
Senior Member
All this talk of gloom and doom, yet I never see a location close, unfortunately.
Richard White
Senior Member
I have.
Some of the older locations closed over the years. Brimley and Lawrence along with Markham and Lawrence. Mind you those closed about 12 years ago.
They closed due to declining numbers. Since then one has turned into a medical clinic and the other a country style.
Stoney Creek-area Tim Hortons closing Jan. 3
Residents of the Stoney Creek area will soon have to drive a bit farther for their morning caffeine fix.
Videodrome
Senior Member
None of he locations in our area are closing down.
Also, my wife was sick for several days and their steeped tea was one of the few things she could drink.
Also, my wife was sick for several days and their steeped tea was one of the few things she could drink.
AlvinofDiaspar
Moderator
Just saw a Tim Horton's youtube ad claiming they're using the same blend since the very beginning. Apparently our tongues and noses got it all wrong 
AoD
AoD
Richard White
Senior Member
Just saw a Tim Horton's youtube ad claiming they're using the same blend since the very beginning. Apparently our tongues and noses got it all wrong
AoD
Just like the one where they talk to roastery employees and one said that people don't know what is in their coffee... that they only know it tastes great.
Admiral Beez
Superstar
This doesn't read well for Timmies....
www.theglobeandmail.com
"Tim Hortons is attempting to please an aging customer base while flirting with younger generations, but it falls short."
Opinion: Tim Hortons’s changes to Roll Up The Rim appear to be the coffee chain’s latest misstep
Tim Hortons has opted to make changes to its 35-year-old Roll Up The Rim campaign. The iconic contest is now much shorter and incredibly more complicated
www.theglobeandmail.com
"Tim Hortons is attempting to please an aging customer base while flirting with younger generations, but it falls short."
Richard White
Senior Member
This doesn't read well for Timmies....
Opinion: Tim Hortons’s changes to Roll Up The Rim appear to be the coffee chain’s latest misstep
Tim Hortons has opted to make changes to its 35-year-old Roll Up The Rim campaign. The iconic contest is now much shorter and incredibly more complicated
"Tim Hortons is attempting to please an aging customer base while flirting with younger generations, but it falls short."
I gave up on Roll up the Rim years ago. I only ever got told to play again despite purchasing hundreds of coffees.
I feel like Roll up the Rim is a cash grab and nothing more.
AlvinofDiaspar
Moderator
I could believe the first part - i.e. people don't know what is in their coffee. ?
I have always gotten free coffee and doughnuts - but that became a chore when neither tastes good. I usually just give it away.
AoD
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WislaHD
Superstar
Meanwhile, at McDonalds, they have their seasonal McDonalds Monopoly promotion that is way more popular, and their year round promotion of collecting 7 stickers leading to a free medium hot drink.
Why would you bother with Timmies when on top of that, McDonalds coffee is 10x better?
Richard White
Senior Member
They said they wanted cream in their coffee. They just didn't specify where it has to come from ??
AlvinofDiaspar
Moderator
Am I the only person who find the Monopoly promo annoying? I always end up with a whole bunch of stickers that don't go anywhere.
AoD
Northern Light
Superstar
Must we choose between those two?
I opt out.
I like Balzac's and Darkhorse, among others.
I don't really want to patronize an eating establishment based on its contests.
Nor do I wish to get coffee at place with infernal beeping noises going off, throngs of confused customers who don't know where to stand while waiting for their 'number' to come up; or which smell like bubblegum scented floor disinfectant.
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