When you consider that all core EV tech is decreasing in cost rapidly, very soon you will be talking about $30K vehicles, not $50K
You can get an electric vehicle for under $30k right now. The question is whether it is one the majority of buyers would consider. And particular to Canada is the deterioration of our currency. Doesn't make EVs cheaper.
And one must also consider the significantly lower operating costs.
How many people consider operating costs when buying a vehicle today? Do you honestly believe that most people do this in a country where the most popular vehicles are pick-up trucks and SUVs?
EVs, like other technology, has an S-curve adoption rate.
I'm a fan of Tony Seba. But there's plenty of debate on how steep the S-curve will be for EVs. Cars aren't televisions. They are much more expensive. They require much more infrastructure and are last over a decade in service.
The common wisdom is that the tipping point comes when EVs with 200 miles of range go for US$25k. Forecast for 2023-2025. But this ignores the fact that range and affordability are very different everywhere. 200 miles range is plenty in Italy or Japan or India. In Canada with our cities far apart and our climate, the minimum may be 250 mi (~400 km). And then there's the US$25k threshold. That's already CA$33k. Close to Canadian average, only because our average includes lots of expensive trucks. Those drivers aren't trading down for a cheap Nissan Leaf. Similarly US$25k is most definitely not a tipping point price in a lot of the world.
All this is to say that even if we see S-curve adoption, the curve maybe far less steep than a lot of EV advocatesv imagine. At our current rates, the government's own targets of 30% of new car sales by 2030 may be in jeopardy.