well, that is what all candidates do. that is how you campaign. the fact that the press devotes more "ink" (real and digital) to Ford than to other candidates is a separate problem. The fact that the media ignored a Soknacki presser to cover "Fords meet a magician" is a problem for sure, but frankly that's not Ford's fault either.
But, yes: candidates in elections call press conferences and media attend. This is normal, I don't know why people on this thread are acting like it's the first time. First people complained that he was doing it at City Hall, now they complain that he's doing it at campaign HQ.
I get it: Rob Ford can do no right in the eyes of people on this thread. Heck, I'm one of those people.
But these complaints are not rational.