steveintoronto
Superstar
Layer that with this (and The National has a piece on this tonight)Absolutely not random. Legerweb, Angus Reid, Ipsos, etc all send out surveys to a pre-existing membership.
However, if they are now disqualifying responses based on who you would/would not vote for, they are even less random.
Do you panic easily? Do you often feel blue? Do you have a sharp tongue? Do you get chores done right away? Do you believe in the importance of art?
If ever you’ve answered questions like these on one of the free personality quizzes floating around Facebook, you’ll have learned what’s known as your Ocean score: How you rate according to the big five psychological traits of Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism. You may also be responsible the next time America is shocked by an election upset.
For several years, a data firm eventually hired by the Trump campaign, Cambridge Analytica, has been using Facebook as a tool to build psychological profiles that represent some 230 million adult Americans. A spinoff of a British consulting company and sometime-defense contractor known for its counterterrorism “psy ops” work in Afghanistan, the firm does so by seeding the social network with personality quizzes. Respondents — by now hundreds of thousands of us, mostly female and mostly young but enough male and older for the firm to make inferences about others with similar behaviors and demographics — get a free look at their Ocean scores. Cambridge Analytica also gets a look at their scores and, thanks to Facebook, gains access to their profiles and real names.
Cambridge Analytica worked on the “Leave” side of the Brexit campaign. In the United States it takes only Republicans as clients: Senator Ted Cruz in the primaries, Mr. Trump in the general election. Cambridge is reportedly backed by Robert Mercer, a hedge fund billionaire and a major Republican donor; a key board member is Stephen K. Bannon, the head of Breitbart News who became Mr. Trump’s campaign chairman and is set to be his chief strategist in the White House.
Continue reading the main story
And the date on that?
OPINION
Cambridge Analytica and the Secret Agenda of a Facebook Quiz
By McKENZIE FUNKNOV. 19, 2016
NYTimes
And now the follow-on story (as The National featured tonight)
How Trump Consultants Exploited the Facebook Data of Millions MARCH 17, 2018
In the age of Facebook, it has become far easier for campaigners or marketers to combine our online personas with our offline selves, a process that was once controversial but is now so commonplace that there’s a term for it, “onboarding.” Cambridge Analytica says it has as many as 3,000 to 5,000 data points on each of us, be it voting histories or full-spectrum demographics — age, income, debt, hobbies, criminal histories, purchase histories, religious leanings, health concerns, gun ownership, car ownership, homeownership — from consumer-data giants.
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Continue reading the main story
Here's the CBC latest print coverage: (via Reuters)
http://www.cbc.ca/news/technology/cambridge-analytica-facebook-review-data-users-1.4581847The Observer said Cambridge Analytica used the data to build a software program to predict and influence choices at the ballot box.
The paper quoted Cambridge Analytica whistleblower and Canadian data analytics expert Christopher Wylie, who worked with an academic at Cambridge University to obtain the data, as saying the system could profile individual voters to target them with personalized political advertisements.
[...]
I'm just so shocked I tell you! Facebook and the mindless minions, getting harvested for the intricacies of their oh so willing tell-alls on-line for all to see.
But now this can be tied to profiling for polling....
This story has legs. See them run for office...
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