Lower the prices and get the same brands as the Nordstrom in the sates and you will see an increase in sales. Did Nordstrom learn nothing from the Target fiasco?
Nordstrom learned a lot from the Target fiasco. First, they started small, with just one store, and gradually opened more, as opposed to starting large like Target did. Second, they made sure they were well-stocked, and didn't expect to be hugely successful right off the bat.
Target's failure was portrayed by the media as being the result of having prices too high and not the same product selection, but that's going to be the case with *any* retailer coming from the US. Nobody complains that Walmart Canada is more expensive than their American counterpart, or that they don't carry the same brands. It's a fact of life that the cost of doing business here is higher, and lots of things just aren't available here.
Target's real problem was that they started out large, rather than opening up in just one area, and organically growing the business, adjusting, adapting, and improving it as they grew. Starting large meant every little problem became a huge problem, such has having a lot of less-than-ideal locations. But soon they discovered they had even bigger issues, namely a massive logistics failure. Target in the US has an incredibly well-run inventory control and monitoring system. That system wasn't suitable for Canada, but rather than rebuild or expand their internal system, they tried to run the Canadian operation with
untested, off-the-shelf inventory and POS systems.
These were a complete disaster. The stores quickly became completely unreliable for stocking merchandise, and after one or two attempts to shop there and leaving empty-handed, customers gave up.
So yes, Nordstrom is taking great care to make sure they don't make those mistakes.
