Lights, camera . . . check-in
There have been a lot of shootings and people jumping out of 17th-floor windows at the Fairmont Royal York hotel.
But the hotel is dangerous only in the make-believe world of film.
The film RED, currently out in the theatres, starring Bruce Willis and Helen Mirren, made a mess of the chef’s office with bullet-ridden walls and shattered glass.
The hotel loves it. The movie company picks up the tab and pays the hotel handsomely for the privilege. The company even installed its own sound walls so as not to disturb hotel guests.
A few years ago, someone called 911 when a man plunged from a 17th floor window in a Jackie Chan flick, The Tuxedo. Only when fire trucks showed up did it become evident that this was also make believe.
Movie shoots have become a key revenue stream for the hotel, bringing in hundreds of thousands of dollars a year and filling in the gaps when there is a shortfall in occupancy.
The movie companies love the hotel for its grandeur and space with its four large ballrooms. The staff and guests love it because they can glimpse movies behind the scenes. And the hotel doesn’t mind the interruptions because it has someone to manage them now.
This growing enterprise was sparked by Kolene Elliott, 36, who grew up on a dairy farm in southwestern Ontario and to this day can’t tell a John Malkovich from a Colin Firth.
As a public relations intern from Humber College 10 years ago, she saw an opportunity for both the hotel and herself.
At first her boss laughed off the idea. But with vision and enthusiasm, Elliott wrote up a business plan that made economic sense. She projected a $200,000 annual revenue boost for the hotel — a figure that has since been eclipsed many times over.
“It’s a great revenue stream,†explained Kerry Ann Kotani, regional manager of sales and marketing for Fairmont. “And it’s great from a branding perspective, too.â€
Built in 1929, the hotel is especially coveted for period pieces such as Cinderella Man and to replicate the Waldorf Astoria in New York.
Elliott is the only hotel employee among the Fairmont properties in North America who specializes in the film business. And it’s safe to say, her manager says, that she’s probably the only one in any North American hotel with these specific duties.
Elliott’s title is film and entertainment sales manager, but she likes to call herself the “film concierge.†She handles contracts, fulfills crew requests and oversees movie and television shoots in the hotel.