Capslock
Active Member
On Burj Khalifa, the economic model is that you make your money on selling accommodation that has views of the Burj Khalifa, as opposed to being 'just some place in the desert'. You don't make your money on the tower itself, you make your money on the wider development and the placemaking value that an iconic structure brings. Emaar are pursuing exactly the same strategy with the Calatrava tower at Dubai Creek. It works, but you need big pockets, the need to do it, and a pretty wide / long-term vision.