Jonny5
Senior Member
That is true. Either way, the Leafs wound up with a dedicated "media relations" Twitter account that is open to the public.Depends in the comms goal of your org - humanization can be very effective when the horde wanted to burn the place down.
AoD
Essentially, anything actually important enough for media coverage is here: https://twitter.com/LeafsPR
The Humanization is here: https://twitter.com/mapleleafs
Then the players and executives have their own accounts for personal matters and things only tangentially related to the team (example): https://twitter.com/brendanshanahan
I think it would work well for Metrolinx to take a similar approach