From an Urban Toronto feature:
[...]
Compared to many other cities, Toronto's bike-sharing infrastructure and technology is relatively inefficient and expensive for both the city and the user, notwithstanding the number of bicycles and stations. Yet, to find an example of a more successful and popular system, we need not stoke our 'second-city' envy by looking to New York or Paris for inspiration. A
surprisingly efficient and successful system can be found in a smaller city in our own region; Hamilton, Ontario.
Though Hamilton's
SoBi system only launched a few months ago (March 20th), it already boasts more users (
5,200 active as of early 2015) than Toronto's system, thanks in large part to its greater convenience and ease of use, together with lower maintenance costs, which pass savings along to the consumer. While Toronto's system features low-tech bicycles and high-tech parking stations, each of Hamilton's city bikes has its own GPS tracker and payment interface, meaning that using a bike does not involve paying at a central terminal. This seemingly small difference has several important benefits.
Firstly, the "
unlock code" sent to a user's phone allows for a bike to be quickly rented, avoiding potential lineups at a separate terminal. Secondly, since each bike features its own GPS system and payment interface, the bicycles can be dropped off and picked up anywhere in the city centre, not just SoBi stations. This means that parked bikes can be found scattered throughout the city, with the GPS directing each user to the vehicle nearest to them. The location of bikes naturally gravitates to where demand is greatest, while the inbuilt GPS system forms an effective theft-protection measure.
[...]
http://urbantoronto.ca/news/2015/07/hamiltons-bikeshare-success-provides-lessons-toronto
That's a much more user-friendly model for many. I'd certainly be far more willing to try a Sobi. In fact I just might next visit to Hamilton and Dundas. Here's some more background on why the Sobi machine and model are considerably advanced: (I accessed the latest report I could find on this system to see whether 'docking at a station' is now required or not. Evidently not, which continues to make this far more flexible. Comment from Rejohn welcome. (Your posts appear in a number of articles on Sobi)
https://www.raisethehammer.org/article/3056/hamilton_lucked_out_with_bike-share
Be sure to read the comments.
A sister article to above makes a profound point in a reader comment: (the math is arguable, although appears legit)
https://www.raisethehammer.org/article/2906/hamilton_bike_share_used_for_commuting
Serious food for thought for the hungry...